Since signing up, he has spent years perfecting playlists, particularly one called Old School Hip-Hop. The relative ease of curating playlists from the platform’s vast selection of music - over 35 million songs as of publish - is what drew Ola there in the first place. When his phone service provider Vodafone partnered with the streaming giant two years later, Premium membership - high-quality audio, unlimited track skips and no ad interruptions - became just as essential as placing and receiving calls. Although the late R&B innovator Aaliyah is one of the most beloved pop stars of the past three decades, her music has been kept off major streaming platforms - unless you know where to look. Vanessa Okoth-Obbo investigates the bizarre underbelly of Aaliyah bootlegs on Spotify.
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